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Harana Remix
4d agoRemote

I am launching a Filipino drinks and snacks line. I need logo, front and back labels design. The following was AI generated: 1. Brand Overview & Market Positioning • Brand Name: HARANA remix • The Story: "HARANA" anchors the brand in warm Filipino tradition and heritage. The word "remix" signifies the modern culinary twist—taking traditional profiles and making them convenient and optimized for contemporary lifestyles (e.g., transforming traditional, hard Tablea disks into a fully soluble, instant premium powder). • Target Market: Everyday Australian specialty food shoppers, boutique independent grocers, and premium gift buyers. • Aesthetic Goal: "Quiet Luxury" / Minimalist Sophistication. The packaging must absolutely avoid looking busy, loud, or amateurish ("bakya"). “Bakya” is a tagalog word that can be translated into gauche, lowbrow, or novelty souvenir aesthetic and looks like mass-produced. It must leverage bold typography, precise line dividers, and ample negative space to comfortably command a premium retail price on Australian shelves. 2. Technical Print & Label Specifications We are outsourcing production to clear (transparent) matte polypropylene labels. • CRITICAL PRINT REQUIREMENT: The final vector files must include a White Underprint (Spot White / White Ink Layer) directly beneath all text elements. This ensures that the shifting typography colours remain perfectly opaque and vibrant once applied to dark or textured backgrounds. 3. Brand Identity Zone Rules (The "Supporting Act" Hierarchy) Across all packaging types, the brand zone uses identical typography rules to establish family cohesion. The word "remix" must act as a distinct visual contrast to show the modern evolution of the brand. • Typography: "HARANA" must be prominent, but secondary in size to the Product Name. "remix" must sit in a contrasting font and colour. • Colour Rules by Packaging Canvas: o Drinks Line (Matte Black Canvas): "HARANA" → Solid Matte White | "remix" → Signature Burnt Orange (#A33C15) o Snacks Line (Kraft Brown Canvas): "HARANA" → Rich Charcoal Black | "remix" → Signature Burnt Orange (#A33C15) 4. Packaging Layout Profiles & Canvas Structures PROFILE A: The Drinks Line (Wide/Square Matte Black Pouches) Because these pouches are wider than they are tall, the label will drop the top/bottom format to prevent awkward horizontal gaps. It will use a Horizontal Split Grid layout. • Left Side (Brand Zone): Features the multi-line brand block: o Line 1: "Tuloy Po!" (Small, elegant sans-serif or clean script) o Line 2: HARANA (Matte White) o Line 3: remix (Burnt Orange #A33C15) o Line 4: — drinks, snacks, atbp. — (Muted white text framed by dashes) • Centre Divider: A thin, crisp vertical line cleanly separating the left and right zones. • Right Side (Product Zone): o PRODUCT NAME (All-caps, massive font size, carrying the most visual weight on the label. Printed in the variant colour). o Product Description (Small, tracked-out clean sans-serif in Title Case). o Tagline (Elegant italicized serif font, strictly in lowercase). o Net Weight / Servings (Cleanly anchored at the bottom right corner). PROFILE B: The Trail Mix Line (Vertical Kraft Brown Pouches) These use standard vertical stand-up pouches and will follow a classic 40% Top / 60% Bottom Stacked Grid. • Top 40% (Brand Zone): The four lines of the brand block stacked vertically in Charcoal Black and Burnt Orange. • Centre Divider: A thin, clean horizontal line. • Bottom 60% (Product Zone): o PRODUCT NAME (All-caps, massive font size, printed in the variant colour). o Product Description (Title Case) followed immediately by Tagline (lowercase). o [ Generous, substantial empty negative space to let the kraft paper breathe ] o Net Weight (Cleanly anchored at the absolute bottom edge). 5. Variant Data Sheet & Typography Copy DRINKS LINE (Matte Black Pouches - Horizontal Split Grid) 1. TABLÉA • Product Name Colour: Terracotta-Mahogany (#6B3A25) • Product Description: Instant Cacao Drink • Tagline: tsokolate ritual • Scales Required: Sample (50g) | Retail (250g) 2. LUYA • Product Name Colour: Amber Gold / Burnt Ochre (#B8860B) • Product Description: Instant Ginger Brew • Tagline: salabat roots • Scales Required: Sample (50g) | Retail (100g) 3. DAYAP • Product Name Colour: Crimson-Plum (#942E3B) • Product Description: Citrus Jasmine Tea • Tagline: sampaguita kissed • Scales Required: Sample (50g) | Retail (100g) TRAIL MIX LINE (Kraft Brown Pouches - 40/60 Vertical Stack) 4. BUKID • Product Name Colour: Deep Mango / Spiced Pumpkin (#D97706) • Product Description: Tropical Trail Mix • Tagline: baon ready • Scales Required: Sample (50g) | Retail (150g) 5. TURON • Product Name Colour: Deep Espresso / Burnt Sugar Brown (#4A2C11) • Product Description: Banana Crunch Trail Mix • Tagline: merienda time • Scales Required: Sample (50g) | Retail (150g) 6. ASIN • Product Name Colour: Slate-Blue (#3A506B) • Product Description: Savoury Crunch Trail Mix • Tagline: pulutan nights • Scales Required: Sample (50g) | Retail (150g) 6. Deliverables • Initial typography layout grids for both the Wide Horizontal Profile (Drinks) and Vertical Profile (Trail Mixes). • Colour mock-ups rendering the clear label artwork on matte black and kraft brown backdrops. • Production-ready vector files (AI/EPS/PDF) with separated Spot White layers mapping out the white underprint texture. As for the back label: It will have a short brand story Preparation & Tips (for the drinks) Nutritional Information Panel Ingredients Allergens list Net Weight best before date and batch number and other regulatory part of a food label

I don't know specific skills required
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